V8+ Hydrate Dr Ken’s Center For Hangover Research

We wanted to change people’s perceptions of V8 with their new drink V8+ Hydrate. It’s not just tomato juice.

While everyone was drinking pedialyte and gatorade to cure their hangovers, we introduced V8’s new product as the new cure. So we grabbed an expert in hangover research and put our patients through the ultimate hangover test. Our patients tried just about every hangover cure out there and the only thing that could cure their incredible pounding headache was V8+ Hydrate.

Millions of millennials gave V8+ Hyrdrate a try with 17,973 coupons redeemed, 61,244 site visits, and a shit ton of awareness.

Awards

• 2020 Shorty Awards

  • Finalist in Multi-Platform Partnership

  • Finalist in Spokesperson